The brand Starter kit
$250 USD
No endless meetings
No $3k invoice.
No strategy
the first chapter
Build the business first
Build the big brand later.
girl, You don't need a huge branding investment.
You're at the beginning.
You're making your own website, designing your own Instagram posts, playing around in Canva and probably asking AI to make your logo because paying thousands for branding just isn't realistic yet.
And that's completely okay.
But DIY branding can get messy fast.
Suddenly you've got five fonts, three versions of your logo (all with solid white backgrounds), colours that don't quite match and a collection of random little graphics that don't really feel like the same brand.
The goal isn't to make you look like you've spent $5k on branding.
It's to take what you've already got, give it some direction, and create a little visual world that actually feels like you.
You just need $250 USD to get you started.
SO... WHY IS IT ONLY $250?
That would be bullshit.
If you’re ready for that, you should absolutely invest in it.
But maybe you're not there yet.
You're still figuring out if this is going to be a business or an extremely expensive hobby.
Your website is currently a Shopify template you've been tweaking at 1am.
$3,000 on branding feels absolutely insane when you haven't even made $3,000 from the business yet.
This service is for you if:
I get it.
That's exactly why this exists.
I’m not trying to squeeze a full branding project into a $250 package...
LOGOS + GRAPHICS
You'll receive a full page filled with logo, taglines and graphics for your brand. These can be used for your logo, packaging, stickers… the list goes on.
AND YES, YOU ACTUALLY OWN THE FILES.
Once we're done, you'll get a folder packed with your final vector files and brand assets.
SVGs. PDFs. PNGs. Whatever you need to actually use the damn thing.
FONTS
Font pairings you can use across your website, socials, packaging, emails, Canva templates… basically everywhere.
COLOURS
A considered colour palette to stop you from accidentally using 14 shades of beige.
OKAY, BUT WHAT
DO I ACTUALLY GET?
And I want to be really transparent about this...
There is no brand strategy hiding behind the curtain.
There are no 3-hour discovery calls.
There is no customer research.
There is no competitor analysis.
There is no 40-page brand guidelines document.
There are no rounds and rounds of revisions.
And I am not going to tell you exactly why your brand should use burnt orange instead of cherry red because of some deeply researched psychological positioning strategy.
This is NOT a full branding package.
BUT HERE'S WHAT ISN'T.
Because that's not what you're paying for.
And I don't want to pretend it is.
Just a bunch of really good visual stuff that you can actually use.
here's what's included
You'll receive your presentation page plus a folder of your final vector files and assets.
Download. Upload. Print. Post. Go make some money. That's it.
YOU GET YOUR BRAND KIT
STEP THREE
You'll fill out a short questionnaire with the basics: what you're selling, who you're selling to and what you're into visually.
YOU TELL ME ABOUT YOUR BUSINESS
STEP ONE
I'll take your answers and create your custom visual options.
No weeks of meetings. No brand strategy rabbit hole... Just me making things look good.
I MAKE THE GOOD STUFF
STEP TWO
WHAT THE PROCESS LOOKS LIKE
when your little side project
starts getting a little serious
You don't need to wait until your business is successful enough to start looking professional.
You also don't need to spend thousands before you've made your first sale.
Sometimes you just need something good enough to get you moving.
Something that makes you excited to post.
Something you aren't embarrassed to put on your packaging.
Something that makes your website feel like an actual brand instead of a side hustle you've been secretly working on.
That's what this is.
A starting point.
And when your business grows
You can come back for the strategy.
We can dig into your positioning, audience, messaging, art direction, visual identity and everything else that makes a brand a brand.
This package isn't here to replace that.
It's here to get you there.
THIS IS FOR THE “START NOW, FIGURE IT OUT LATER” GIRL.
THERE ARE NO REVISIONS.
YOUR FIRST BRAND DOESN'T HAVE TO BE YOUR FOREVER BRAND.
*Cues horror music*
Yep I know...
But this is how I can offer a custom design service at $250 USD without turning it into a tiny full branding project.
You'll receive a curated selection of options rather than one single logo thrown at you.
You choose what you love.
You take the files.
You get to work.
If you know you're someone who needs 17 rounds of “can we just try one tiny thing?” — this probably isn't the package for you.
And that's okay!
And TBH, it probably won't be.
So much of your business, audience, and taste will likely change in the first year or two of business.
Eventually, you might outgrow this little starter identity. That's a good thing.
This is about giving you something solid to start with — not locking you into a brand identity for the next 15 years.
So if you're at the beginning with an amazing product or idea and absolutely do not have $5k to throw at branding right now...
This one's for you.