Mood Board

Once we decided on the type of business we would be doing together, I put together 3 different mood board options to choose from.

Yoga Teacher Branding

I used some custom fonts that felt aligned to the ‘energising’ brief. While I played with a few different styles, but for the main logo, I loved the look of the star flares and layered text.

It’s important to make sure that your logo is adaptable and is able to be used in a monochromatic setting, so I cut into the writing to create space around the ‘L’ script letter.

Yoga Teacher Website

For the final website mockup, I wanted to really add some movement. I decided to take an extra little bit of time to build the homepage out in Showit. This meant I was able to add a video header and parallax scrolling to the site.

While it was extra work, I think it makes all the difference in the site. Mockups always look so much more magical when they get made in Showit!

Next month I will be creating a brand and website for an elopement photographer. I have been waiting a while for this one and I am super excited.

If you want to be part of my decision process for my next fake client project, make sure you follow me on Insta! @madisonrammdesign

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Website for out Virtual Yoga Teacher! ⁣ ⁣ Check out my story highlights for the full recap of how we got to here! ⁣ ⁣ I love how this website turned out! ⁣ ⁣ It’s simple, clean, calm and I love the movement incorporated in site by using the video header and the slow scrolling parallax sections – perfect for our yoga teacher. ⁣ ⁣ Since you guys are effectively my ‘fake clients’ what do you think?! Let me know in the comments!!

A post shared by Brand + Showit Web Design (@madisonrammdesign) on May 22, 2020 at 2:59am PDT