Yoga Teacher Brand & Website - Atlas Studio | Brand + Showit Website Designer for movers, shakers and adventure makers

Harleigh Luna: Yoga Teacher Brand & Website

Branding Portfolio, Fake Client Challenge, Portfolio, Website Portfolio

June 1, 2020

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Harleigh Luna Fake Yoga Teacher Brand and Website

Let’s dive into my May fake client project; a website and brand for a virtual yoga teacher!

This month I gave my Instagram followers two different options for my new fake client:

Virtual Yoga teacher or an elopement photographer.

As I have recently started to niche down more, I wanted to create a few websites which reflect the type of businesses I wanted to attract.

Here is a sum of of my projects until now:

March: Fun Vegan Cafe

April: Contemporary Florist

May: Virtual Yoga Teacher

I made a deal that whichever one lost, I would do for the month of June – so stay tuned!

Mood Board

Once we decided on the type of business we would be doing together, I put together 3 different mood board options to choose from.

Calm Yoga Teacher Branding

Mood Board 1:

  • Natural
  • Spiritual
  • Calm
  • Gentle
  • Energising
Adventurous Yoga Teacher Moodboard

Mood Board 2:

  • Energetic
  • Cool/Young
  • Sustainable
  • Balanced
  • Adventurous

Fun Yoga Teacher Mood Board

Mood Board 3:

  • Free
  • Fun
  • Cool/Young
  • Kind
  • Energetic
Yoga Teacher MoodBoard | Madison Ramm Design
The mood board that won the Insta Polls

Yoga Teacher Branding

I used some custom fonts that felt aligned to the ‘energising’ brief. While I played with a few different styles, but for the main logo, I loved the look of the star flares and layered text.

It’s important to make sure that your logo is adaptable and is able to be used in a monochromatic setting, so I cut into the writing to create space around the ‘L’ script letter.

Yoga Teacher Logo | Madison Ramm Design
Yoga Teacher Logo Alternatives | Madison Ramm Design
Modern Yoga Teacher logo | Madison Ramm Design

Yoga Teacher Website

For the final website mockup, I wanted to really add some movement. I decided to take an extra little bit of time to build the homepage out in Showit. This meant I was able to add a video header and parallax scrolling to the site.

While it was extra work, I think it makes all the difference in the site. Mockups always look so much more magical when they get made in Showit!

Yoga Teacher Website | Madison Ramm Design

Next month I will be creating a brand and website for an elopement photographer. I have been waiting a while for this one and I am super excited.

If you want to be part of my decision process for my next fake client project, make sure you follow me on Insta! @madisonrammdesign

Want to learn more about my custom website + branding services?

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I'm Madison; a tea drinking, adventure obsessed Brand + Web Designer working remotely around the world.

Categories

Categories

TRAVEL

PERSONAL

PORTFIOLIO

MARKETING

SEO

BUSINESS

TUTORIALS

DESIGN

WEBSITES

I help solopreneurs, digital nomads and bloggers build strategic online spaces that help them achieve FREEDOM. 

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